Who We Are

Popink is a privately owned, Australian business. We provide a niche customised service solution to a corporate client base configured for a B2B model but requiring a B2C solution.

Formed in 2005, Popink has grown from humble beginnings to a permanent staff of eleven with a casual workforce that expands our number when required.

Operating from premises in Sydney and Melbourne, we service a national customer base and work closely with our clients and suppliers to ensure customers receive exemplary service at all times.

The quirky thing you may want to know about us..... we are a close knit team and work in a dog-friendly office! So if you contact us and sometimes hear a little woof in the background, that is just another happy staff member hard at work.

Mission Statement

We like the Golden Rule and treat all our clients and staff with the respect we wish for ourselves. We maintain a caring environment where all staff members are valued and inspired to be the best they can be.

Life is short! This is not a dress rehearsal….. live well, be kind, do good.

Our Services

Popink sources product for loyalty programs, specifically one of Australia's largest and longest running programs, flybuys. Our service begins with sourcing an eclectic mix of premium products from multiple leading brands. We negotiate pricing, manage inventory and work closely with brands to ensure a smooth process from conception to delivery.

We also provide a portal for corporate clients running targeted reward programs for a specific client base and are always ready to discuss our drop ship service options. Where required, we create secure shopping pages within the Popink website for clients running a bespoke reward program.

Using the SecurePay platform, we process co-payments or collect monies in full from the end customer as required.

From our warehouses in Sydney and Melbourne, we distribute rewards across Australia on behalf of our clients and have the ability to ship rewards internationally as required.

We provide an open ended follow up service ensuring customers have continued access to after sales support as required.

Product Sourcing

We work with a wide range of premium brands and a range of suppliers of all sizes. We understand the critical importance of our valued suppliers and cultivate excellent relationships based on trust, communication and integrity. We constantly search out new products to keep the offers fresh in the programs we supply with the aim of offering a diversity of choice to members.

Customer Service

We consider excellent customer service to be our critical point of difference. Others may claim it but we deliver it! We rely on respect for our staff and clients, clear communication and exceptional team work to deliver a great result for the customer. We never forget the focus is to ensure our clients’ customer always feel rewarded.

Why It Works

With a stable team, over a decade of experience and well honed systems, we know where the pressure points are.

Our Key members of staff have been part of a close knit team for over ten years. With demanding service standards, collaborative processes and clear communication, we deliver the best possible outcome for our clients.


We are proud of the long list of unsolicited testimonials received from customers over the years. Whether via a phone call, email or letter, we appreciate and value the time taken by our customers to communicate their appreciation.

We take on board all feedback and constantly examine and review our process to ensure we never stagnate or become complacent.

We appreciate the competitive nature of business and recognise our edge depends on the quality of our service and our integrity.

Read what our flybuys customers have to say about Popink.

  • Brands We Work With
  • Values
    We hold true to the basic principles of honesty and integrity and believe in the importance of personal and corporate accountability.
  • Community
    We think it is important to support our community and help when we can. Popink is a proud supporter of a number of charities.